The AIESEC Logo
By AIESEC in NTU ER Brand Management Team
[Cai Long, Zou You, Gita, Li Jun]
People think of McDonald's as quickly as when they see the red bend-standing M letter with “I’m loving it” below. Even young children, not knowing what the company name is, will tag their mom’s hands repeatedly asking for French fries or a cup of McFlurry when they see it. At other instances, people may raise their eyebrow in amazement when they see the latest-model laptops with a bitten apple logo on it. Many people will say it is a good brand even without having used it. Why is a logo so powerful? How can it be associated with these positive attributes?
A logo is a graphic element, symbol, or icon of a trademark or brand and together with its accompanying fonts which is set in a unique typeface or arranged in a particular way. It is an iconic symbol designed to represent a company, organization, product, service, and sometimes certain places.
The AIESEC logo which was introduced in 1991 is at the heart of AIESEC identity, it distinguishes itself from other logos in three aspects: logotype, icon and subscript. First, the abbreviated text “AIESEC” is the logotype of AIESEC, which allows any viewer to identity the AIESEC brand at first glance. Second, the symbols of young people carrying books walking from blue mass are the icon of AIESEC logo. Walking forward represents walking towards the future. Increasing definition represents forming/developing as individuals. Emerging from the blue mass represents building your own path or moving towards your personal vision. Third, the global descriptor, which is a description of the organization, is “The international platform for young people to discover and develop their potential”. “International” reinforces Global and describes nature of AIESEC experience. “Platform” represents the different opportunities we offer. It addresses connecting and brings out the self-driven aspect of activating leadership. “Young people” is a most accurate description of the youth-driven element of AIESEC brand promise. “Develop and discover” is a distinguishing feature of AIESEC experience and activating leadership.
Since the AIESEC logo is at the heart of AIESEC identity, it should be presented without any mistakes. Here we will introduce to you some key points on how to create the AIESEC logo correctly in documents and web pages.
1. Since AIESEC is an acronym, therefore when the six letters appear together, you should always remember to type them in capital letter.
2. When you create an AIESEC document or web page, the AIESEC header should always take up 80% of the page width. What needs to be emphasized is that the logo should never be stretched or compressed, and the subscript should end at the same vertical line as the main body of the logo.
3. Color specification of the logo is very important. Do not use transparent typeface instead of standard colors.
AIESEC Blue Logo can be placed on white, AIESEC Orange, and AIESEC Light Orange backgrounds.
AIESEC Black logo can be placed only on white background
AIESEC White logo can be placed only on AIESEC blue background
4. Do not use the logo as a background for other images or text, and do not put other images or text on it. It should not be modified in any way.
Things mentioned above may sound too technical for some people. Yet, it is very important for AIESECers to understand this as a part of AIESEC branding image. Consistent logo will reflect the professionalism and credibility of AIESEC. The branding inconsistencies may confuse people and AIESEC stakeholders, which may also lead to a doubt of the organization’s image. How can people trust AIESEC if the brand itself is always different from time to time? We cannot call it a McDonald’s Golden Arches if we were to see a bend-standing M letter in blue, can we?
ps: Yey... so proud of my members, so proud of each and everyone of you :)
We CAN make it... Let's leap towards excellence!
[Cai Long, Zou You, Gita, Li Jun]
People think of McDonald's as quickly as when they see the red bend-standing M letter with “I’m loving it” below. Even young children, not knowing what the company name is, will tag their mom’s hands repeatedly asking for French fries or a cup of McFlurry when they see it. At other instances, people may raise their eyebrow in amazement when they see the latest-model laptops with a bitten apple logo on it. Many people will say it is a good brand even without having used it. Why is a logo so powerful? How can it be associated with these positive attributes?
A logo is a graphic element, symbol, or icon of a trademark or brand and together with its accompanying fonts which is set in a unique typeface or arranged in a particular way. It is an iconic symbol designed to represent a company, organization, product, service, and sometimes certain places.
The AIESEC logo which was introduced in 1991 is at the heart of AIESEC identity, it distinguishes itself from other logos in three aspects: logotype, icon and subscript. First, the abbreviated text “AIESEC” is the logotype of AIESEC, which allows any viewer to identity the AIESEC brand at first glance. Second, the symbols of young people carrying books walking from blue mass are the icon of AIESEC logo. Walking forward represents walking towards the future. Increasing definition represents forming/developing as individuals. Emerging from the blue mass represents building your own path or moving towards your personal vision. Third, the global descriptor, which is a description of the organization, is “The international platform for young people to discover and develop their potential”. “International” reinforces Global and describes nature of AIESEC experience. “Platform” represents the different opportunities we offer. It addresses connecting and brings out the self-driven aspect of activating leadership. “Young people” is a most accurate description of the youth-driven element of AIESEC brand promise. “Develop and discover” is a distinguishing feature of AIESEC experience and activating leadership.
Since the AIESEC logo is at the heart of AIESEC identity, it should be presented without any mistakes. Here we will introduce to you some key points on how to create the AIESEC logo correctly in documents and web pages.
1. Since AIESEC is an acronym, therefore when the six letters appear together, you should always remember to type them in capital letter.
2. When you create an AIESEC document or web page, the AIESEC header should always take up 80% of the page width. What needs to be emphasized is that the logo should never be stretched or compressed, and the subscript should end at the same vertical line as the main body of the logo.
3. Color specification of the logo is very important. Do not use transparent typeface instead of standard colors.
AIESEC Blue Logo can be placed on white, AIESEC Orange, and AIESEC Light Orange backgrounds.
AIESEC Black logo can be placed only on white background
AIESEC White logo can be placed only on AIESEC blue background
4. Do not use the logo as a background for other images or text, and do not put other images or text on it. It should not be modified in any way.
Things mentioned above may sound too technical for some people. Yet, it is very important for AIESECers to understand this as a part of AIESEC branding image. Consistent logo will reflect the professionalism and credibility of AIESEC. The branding inconsistencies may confuse people and AIESEC stakeholders, which may also lead to a doubt of the organization’s image. How can people trust AIESEC if the brand itself is always different from time to time? We cannot call it a McDonald’s Golden Arches if we were to see a bend-standing M letter in blue, can we?
ps: Yey... so proud of my members, so proud of each and everyone of you :)
We CAN make it... Let's leap towards excellence!
posted by AIESEC NTU Local Committee at 11:20 AM
3 Comments:
This is cool!
Thanks for teaching us! =)
Just a thought.
There are so many standards for all the other documentations but how about e-mails?
Afterall, I think we'd be sending out lots of emails all the time; not for internal corresponding but external corresponding? To suppliers, partners, etc?
Just a thought.
There are so many standards for all the other documentations but how about e-mails?
Afterall, I think we'd be sending out lots of emails all the time; not for internal corresponding but external corresponding? To suppliers, partners, etc?
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